Iām excited to finally share what weāve been working on for the past 12 months ā Fight Realm: The Future of Fight Sports. You might be wondering, Whatās this all about?
Let me give you a bit of background. About two years ago, I was sitting at the pub watching a UFC card (pretty sure it was BÅachowicz vs. Ankalaev), while an NFL game was also on. As I sat next to my mate, placing a bet on a betting app to make the experience a little more engaging, I couldnāt help but notice the groups of NFL fans around me. They were passionately discussing the teams, players, and stats, and cheeringāor sighingābased on how those players were affecting their fantasy teams.
The level of engagement they had was something I longed for in fight sports. Why hadnāt this been done for Fight Sports? I wondered.
While there are a few platforms trying to break into the fantasy sports space for fight sports, none have really succeeded in creating a simple, easy-to-use product with enough prizes to captivate and engage dedicated fight sports fans. Even more so, no platform has done a great job (IMO) of providing all the stats and meaningful insights into fighters and upcoming bouts. Something had to be done.
ENTER FIGHT REALM
I got together with the team ā our resident tech head and the loudest marketer I know, and we began planning a solution to this problem. We built the brand, designed the platform, engineered the technology, and started laying the groundwork for our marketing efforts. Now, here we areā12 months laterālaunching what we know will become the future of fan engagement in fight sports.
THE MVP - FIGHT REALM FANTASY
While we have many more features planned for the future, our MVP for Fight Realm Fantasy is up. Currently we support users predicting the outcomes of top MMA bouts. Here's how it works:
- Select a winner, round, and method.
- Predict whether the fight will earn a performance bonus or fight of the night bonus.
After each fight, results will be published in real-time, and user scores will be calculated and updated on the site, with the leaderboard reflecting the current standings.
V1 OF THE SCORE MATRIX
Top performers will earn cash prizes, while runner-up prizes will be awarded to users showing specialist knowledge in various aspects of the fight game. Make sure to check out the current competition at the end of this article to see whatās up for grabs this week!
FIGHT REALM - THE COMMUNITY
Weāre committed to growing the Fight Realm community. In time, weāll be offering a variety of prizes across venues, cities, and private groups. Our ultimate goal is to make fight sports the most engaging sport in existence, and for that to happen, we need your involvement and support. But of course, in the spirit of competition, we wonāt ask for your help without rewarding you!
Fight Realm features an invite-a-friend function that provides every user with a unique referral link. When a member refers a new user, and that user signs up and makes their picks, the referring member earns 15 points. At the end of each competition, cash prizes will be awarded to top referrers who help us grow the platform and build the community.
Over time, weāll expand the Realm Bounties to include other promotional and engagement activities to further bolster enjoyment and immersion in our favorite sport.
FIGHT REALM 001 - THE LAUNCH
Our first competition has officially launched for UFC 310, and the countdown is on. Head over to the competition page to see the current prizes, check out the entrants, andāof courseāmake your picks! Donāt forget to invite your friends and check back to see your progress leading up to and during the event!
Weāre excited to build this platform alongside our users, with the goal of bringing fight sports into the 21st-century fan engagement experience.
Check out the current competition here.
Make sure to stay connected ā And of course stay tuned for interesting content on-site and social platforms talking to the fight game, fighters, fight analysis, predictions, competitions and more!
